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DTSTART;TZID=UTC:20260519T093000
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UID:2823-1779183000-1779193800@career.alandotchin.com
SUMMARY:Understanding and improving your customer journey
DESCRIPTION:Overview\n\n\n\n\nThe goal is to foster mutual learning\, inspire creativity\, and build connections that enhance a collective expertise. \n\n\n\n\nThis series is designed to bring together professionals\, entrepreneurs\, and marketing enthusiasts to share insights\, strategies\, and experiences from across the field of sales marketing. Through open discussions\, collaborative activities\, and case study analysis\, participants will explore emerging trends\, effective communication techniques\, and innovative approaches to engaging audiences. \nAcross the 4 workshops\, we will explore topics from a range of important business subjects to explore best practise principles\, develop ideas and exchange insights from a range of sectors. \nWorkshop 1 – Marketing strategy: Building attention\, changing attitudes and driving action (27th April\, Newcastle\, delivered by Gardiner Richardson) \nWorkshop 2 – Social media marketing (11th May\, Newcastle\, delivered by Gardiner Richardson) \nWorkshop 3 – Understanding and improving your customer journey & experience (19th May\, South Tyneside\, delivered by Interdigitate) \nWorkshop 4 – Sales in a digital era (RE-SCHEDULED DATE\, 3RD JUNE (location TBC)\, delivered by Spear-heads Ltd) \nThese sessions are intended to participatory and to ensure that participants get the most out of each session\, we have limited the sessions to a maximum of 30 per session. \nIn workshop 3; we will cover topics such as: \n\nUnderstanding/Mapping Your Customer Journey\nProcess Improvement\nManaging Change and Managing Conflict\nPlus\, a group working session\, with peer feedback.\n\nThe goal is to foster mutual learning\, inspire creativity\, share knowledge and build connections that enhance expertise. \nWho will I meet? \nYou’ll meet a diverse mix of local professionals across various sectors\, predominantly from SME businesses\, offering you fresh perspectives and growth opportunities. \nDon’t miss out on this engaging networking event – come prepared to mix\, mingle\, and make connections that could take your business to the next level! \nWhat do I wear to a Chamber event: We don’t have a dress code\, but we suggest dressing as if meeting new clients. Your comfort is key. \nBehaviour and conduct: our events create an inclusive space for individuals and organisations to meet\, where we expect all our attendees to behave with courtesy and respect\, to both each other and Chamber colleagues. \nhttps://www.eventbrite.co.uk/e/understanding-and-improving-your-customer-journey-tickets-1980704096271
URL:https://career.alandotchin.com/event/understanding-and-improving-your-customer-journey/
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DTSTART;TZID=UTC:20260519T140000
DTEND;TZID=UTC:20260519T160000
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CREATED:20260427T212445Z
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UID:2864-1779199200-1779206400@career.alandotchin.com
SUMMARY:How to build a brand story for your business
DESCRIPTION:Overview\n\n\n\n\nA guide to Story Cube\, the framework to help entrepreneurs inspire\, pitch and sell with ease. \n\n\n\n\nThis session will take place online only! \nCrafting a compelling brand narrative is key to capturing your audience’s attention. This workshop\, led by Michael Murdoch\, Founder of Story Cube\, provides the insights needed to enhance your brand’s visibility and customer engagement. You’ll learn how to communicate effectively and attract the right audience\, ultimately driving business growth. \nJoin us to discover how to craft a powerful brand story and master the art of storytelling. This interactive session will cover brand strategy\, sales techniques\, and the six key questions that define your brand. Gain practical tips to improve your communications\, attract customers\, and pitch confidently to investors. \nOverview: \n\nDefine and articulate your brand story.\nIdentify customer problems and solutions.\nEnhance creative communication strategies.\nDevelop a media kit for outreach.\nCreate impactful\, value-driven campaigns.\nLeverage partnerships and collaborations.\nOvercome branding challenges.\nImprove sales and customer engagement.\n\nWhat you will receive: \nAttendees will receive access to discounted Story Cube online courses – www.storycube.co.uk. These tools will help you apply what you’ve learned\, ensuring you continue to refine your brand strategy and achieve long-term success. \nhttps://www.eventbrite.co.uk/e/how-to-build-a-brand-story-for-your-business-tickets-1984040650996
URL:https://career.alandotchin.com/event/how-to-build-a-brand-story-for-your-business/
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