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DTSTART;TZID=UTC:20260630T180000
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SUMMARY:Beyond the Hype: How AI will change your leadership journey
DESCRIPTION:Overview\n\n\n\n\nGet ready to explore how AI can transform the way you lead and make decisions in your career. \n\n\n\n\nJoin us at Durham University Business School for an engaging and thought-provoking evening exploring the evolving role of artificial intelligence in today’s world. \nThis exclusive event brings together a panel of industry leaders and academic experts to share candid insights\, real-world experiences\, and practical perspectives on how AI is shaping business and what it means for leaders today. Expect a dynamic discussion that moves beyond the headlines to uncover both the opportunities and challenges of this rapidly advancing field. \nFollowing the panel\, continue the conversation in a relaxed networking setting with peers and professionals. Food and refreshments will be provided\, offering the perfect opportunity to connect\, exchange ideas\, and build valuable relationships. \nhttps://www.eventbrite.com/e/beyond-the-hype-how-ai-will-change-your-leadership-journey-tickets-1988468762597
URL:https://career.alandotchin.com/event/beyond-the-hype-how-ai-will-change-your-leadership-journey/
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DTSTART;TZID=UTC:20260706T093000
DTEND;TZID=UTC:20260706T160000
DTSTAMP:20260621T080732Z
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LAST-MODIFIED:20260621T080732Z
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SUMMARY:Creative Enterprise Growth Programme: Improving Websites & Marketplaces
DESCRIPTION:Overview\n\n\n\n\nA full-day\, practical workshop helping creative businesses clearly present their products or services on websites and marketplaces. \n\n\n\n\nSelling your creative work online should feel clear and manageable\, not confusing\, technical\, or overwhelming. \nThis full-day\, in-person workshop is designed to help creative businesses improve how they present their products or creative services on websites and marketplaces. It focuses on clarity\, structure\, and confidence\, helping you make improvements yourself without jargon or tech overwhelm. \nWe are delighted to welcome Racheal Straughan\, Founder of Mayfli\, and Elaine Parker\, Founder of Exaltis. Together\, they bring extensive\, real-world experience supporting creative businesses to present their work clearly and professionally online. \nTheir approach is calm\, practical\, and human\, cutting through noise and focusing on what actually helps customers and clients understand what you offer and how to buy or book from you. \nThis workshop gives you the space to step back\, understand what is working\, what is not\, and leave with clear next steps you can realistically put into action. \nWorkshop Seven: Marketplace & Website Workshop for Creatives \nRunning a creative business already means juggling many roles. Your website or marketplace presence should support your work\, not create extra stress. \nWhether you sell physical products\, creative services\, commissions\, or a mix of both\, this workshop helps you understand how people experience your website or listings\, and how small\, thoughtful changes can improve clarity\, trust\, and conversions. \nThe day is designed to feel calm\, supportive\, and easy to follow\, with guided learning and dedicated time to work on your own website or marketplace listings. \n1. Selling Through Marketplaces \nWe will explore how to present your work clearly and confidently on platforms such as Etsy\, Mayfli and similar marketplaces. \nYou will learn: \n\nHow to structure listings so people quickly understand what you offer\nHow to use images and text to explain your work or services\nChoosing the right titles and categories\nWhat marketplaces prioritise\, and what you can safely ignore\n\nThis applies to both product-based and service-based creative businesses using marketplaces as part of their sales or visibility strategy. \n2. Creating a Clear\, Effective Website \nThis session is platform-neutral and suitable whether you use WordPress\, Wix\, Shopify\, or another website builder. \nWe will cover: \n\nHow a good website should be structured\nWhich pages are essential for selling products or services\nCommon issues that stop people buying\, enquiring\, or booking\nHow to organise your products\, services\, or offers clearly\n\nThe focus is always on clarity\, simplicity\, and making your website easy for real people to use. \n3. SEO Made Simple \nSEO stands for Search Engine Optimisation. In very simple terms\, it is how you help your website or product show up on Google when people search for what you sell. It does not need to be technical or intimidating. \nIn this section\, we will gently break down: \n\nWhat keywords are and why they matter\nHow to find keywords people are actually searching for\nWhere keywords should appear on your website or listings\nHow to structure headings (H1\, H2\, H3) clearly\nHow AI can support SEO without replacing your voice\n\nEverything is explained in plain language and linked directly to creative businesses. \n4. Competitors\, Reviews & Google \nUnderstanding how your business appears online can highlight quick improvements. \nWe will explore: \n\nHow to review what similar creative businesses are doing well\nWhat you can learn without copying or losing your identity\nSetting up or improving your Google Business Profile\nWhy reviews and testimonials matter for both products and services\n\nThis section helps build trust and confidence for potential customers and clients. \n5. Practical Working Session \nThis is where everything comes together. \nThere is dedicated time during the day to work on your own website or marketplace listings\, with support from Racheal and Elaine throughout. \nYou will: \n\nReview your site or listings using simple audit tools\nMake improvements during the session\nAsk the questions you have been stuck on\nLeave with clear\, prioritised actions\, not just notes\n\nThe session is supportive\, practical\, and designed to build confidence. \nWhat You Will Learn \nBy the end of the workshop\, you will: \n\nUnderstand how to clearly present your products or creative services online\nKnow what your website should and should not include\nFeel confident making changes yourself\nUnderstand simple SEO principles that support visibility\nSpot common issues that stop people buying or booking\nLeave with clarity\, direction\, and next steps\n\nEverything is broken into manageable steps so the process feels achievable. \nPractical Tools You’ll Receive \nEvery attendee will receive: \n✔️ Marketplace Audit Sheet (simple tick-box checklist)\n✔️ Website Audit Sheet (simple tick-box checklist) \nThese tools clearly show: \n\nWhat you should have\nWhat to improve\nWhat to work on next\n\nThey can be reused as your business grows or changes. \nWho It Is For \nThis workshop is exclusively for people working within the creative industries\, including: \n\nMakers\, artists\, designers\, and illustrators\nCreative freelancers and service-based businesses\nSmall creative brands\nAnyone selling products\, services\, commissions\, or bookings online\n\nIt is ideal for creatives who want clarity and structure without technical overwhelm. \nWhat to Expect \nYou will be supported throughout the day by Racheal Straughan and Elaine Parker\, whose combined experience and calm teaching style make complex topics feel understandable and manageable. \nExpect clear explanations\, real examples\, practical tools\, and time to work on your own business. This is not corporate or overly technical. It is human\, practical\, and designed around real creative businesses. \nMost people leave feeling clearer\, more confident\, and relieved to finally know what to focus on. \nWhat to Bring \n\nA laptop or tablet\nYour website or marketplace login details\nQuestions you have been stuck on\n\nhttps://www.eventbrite.co.uk/e/creative-enterprise-growth-programme-improving-websites-marketplaces-tickets-1978122741369
URL:https://career.alandotchin.com/event/creative-enterprise-growth-programme-improving-websites-marketplaces/
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DTSTART;TZID=UTC:20260706T100000
DTEND;TZID=UTC:20260706T130000
DTSTAMP:20260708T172904Z
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SUMMARY:Make Your Own Job - Master Your Money
DESCRIPTION:Overview\n\n\n\n\nThe Make Your Own Job programme is here to give you the tools\, support\, and confidence to turn your next big idea into a new career! \n\n\n\n\nMake Your Own Job is a practical 4-week programme designed to help you turn your ideas into real opportunities. \nWhether you’re interested in starting a business\, working as a freelancer\, or simply building valuable employability skills\, this programme will give you the tools\, knowledge\, and confidence to take the next step. \nAcross the four weeks\, sessions will cover key areas including idea generation and what it means to be an entrepreneur\, finance and pricing\, marketing\, and confidence and pitching. You’ll gain a strong foundation in how to develop and present your ideas\, understand your market\, and create something that can generate lasting income that can become your future career! \nSession Overview \n(22nd June\, 10am-11am) Meet the Cohort Session: In this non-compulsary online session you will get the chance to meet other Make Your Own Job participants and find out more about what to expect from the programme! \n(Week 1\, 29th June 10am-1pm) Build Your Blueprint and Discover Your Spark: In week 1 you will learn what it means to be an entrepreneur and what skills you need to become a founder. We will also help you build your business blueprint which you will use as a guide for future sessions. \n(Week 2\, 6th July10am-1pm) Master Your Money: In week 2 we will guide you through the financial side of business\, exploring different forms of pricing and how to effectively manage your cashflow. \n(Week 3\, 13th July 10am-1pm ) Own Your Narrative: Week 3 is all about marketing! We will look at how to market a business including maximising social media\, creating captivating content and building your brand. \n(Week 4\, 20th July 10am-1pm) Perfecting Your Pitch and Take the Leap: In our final session we will cover how to create an engaging and impactful elevator pitch and memorable call to actions. The PNE Team will also be there to guide you through next steps so that you can take the leap! \nSpaces on this programme are limited. It is a requirement of Make Your Own Job that you attend all sessions. \nThis programme is open to all North East residents. \nBy registering for this event you are expressing an interest in joining this cohort\, a member of the team will be in touch to discuss your application. \nFor more information please contact: enquiries@pne.org \nhttps://www.eventbrite.co.uk/e/make-your-own-job-tickets-1989598023246
URL:https://career.alandotchin.com/event/make-your-own-job-2/
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DTSTART;TZID=UTC:20260706T173000
DTEND;TZID=UTC:20260706T200000
DTSTAMP:20260521T105730Z
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SUMMARY:What Video Content Does Your Business Actually Need?
DESCRIPTION:Overview\n\n\n\n\nA practical workshop on creating video that turns viewers into customers. \n\n\n\n\nMost businesses making video content are making it for the wrong person. \nIt looks good. It talks about the services. It shows the team. But it does not connect with the customer who needs to see it. And when the engagement does not come\, businesses assume video does not work. \nVideo works. But only when it is built around your customer’s world\, not yours. \nThis workshop will help you figure out what that actually looks like for your business. \nWhat we’ll cover\nJames will take you through a practical\, no-nonsense session covering: \n• Why most video content fails (and what to do differently) \n• How to shift from talking about your business to speaking to your customer’s real concerns \n• The questions your content should be answering before a customer even gets in touch \n• How to use video to build trust\, reduce doubt\, and make buying easier \n• What good content actually looks like for a business like yours \n• A simple test to check if your content is working for your customer or just for you \nThe shift that makes the difference\nThe most common mistake James sees is businesses creating content for themselves\, not their customers. It sounds like: \n• Here is what we do \n• Here is our service \n• Here is us at an event \n• Here is why we are great \nIt feels like marketing. But really it is a self-congratulation loop. The only people watching are already on the team. \nReal content is built around the customer’s world: \n• Their problems \n• Their decisions \n• Their risks \n• Their next step \n• Their outcome \nJames’s simple test: if your logo was removed\, would the post still help your customer? If not\, it is time to rethink. \nWhat you’ll walk away with\n• A clear understanding of what video content your customers actually want to see \n• A strategy for creating content that builds familiarity and trust over time \n• Practical ideas you can take back and use in your business straight away \n• A simple framework for testing whether your content is doing its job \n• Confidence to show up on video in a way that feels right for your brand \nWho is this for?\nThis workshop is for small business owners\, retailers\, and creatives who are already posting video content or thinking about starting. Whether you feel like your content is not quite landing\, or you are not sure where to begin\, this session will give you a clear direction. \nYou do not need a big budget or a professional setup. You just need to understand what to say and who you are saying it to. \nAbout James Ibbitson\nJames Ibbitson is a video content strategist who helps businesses stop making content for themselves and start making content for their customers. His approach is direct\, practical\, and grounded in what actually drives sales and conversations\, not just views. \nPractical details\nDate: Monday 6th July \nFormat: In person \nLocation: The Glass onion\, 33-34 Blandford St\, Sunderland SR1 3JJ \nAbout the Project:\nDelivered by Market Collective as part of the Digitising the High Street project with Enterprising Sunderland. The initiative is funded by the North East Combined Authority and Sunderland City Council\, supporting local businesses to grow and succeed in the digital space. \n👉 Spaces are free but limited\, so book early to secure your spot! \nhttps://www.eventbrite.co.uk/e/what-video-content-does-your-business-actually-need-tickets-1987826629961
URL:https://career.alandotchin.com/event/what-video-content-does-your-business-actually-need/
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