30. Create a price list outlining each of your services/products and the time/cost involved for each.
For a business plan, it’s best to present this as a clear price list table showing the service, description, estimated time, and price. Since you are targeting small businesses and flexible projects, you can state that prices may vary depending on requirements.
Example Price List for Services
| Service | Description | Estimated Time | Price (Approx.) |
|---|---|---|---|
| Website Consultation | Initial discussion of client requirements, advice on website structure and digital presence | 1–2 hours | £50–£100 |
| Basic Website (Starter Site) | Small website (3–5 pages) suitable for sole traders or small businesses | 1–2 weeks | £400–£800 |
| Business Website | Professional website (5–10 pages) with custom design and functionality | 2–3 weeks | £800–£1,500 |
| Website Maintenance | Updates, security checks, content changes and general support | Monthly | £30–£100 per month |
| Website Updates / Fixes | Small changes, bug fixes, or content updates | 1–3 hours | £30–£50 per hour |
| SEO Setup (Basic) | Basic search engine optimisation including keywords, page titles and metadata | 4–6 hours | £150–£300 |
| Content Creation | Writing website content or blog articles | 2–5 hours | £50–£150 |
| Photography for Websites | Photos for websites, blogs or promotional use | Half day | £100–£250 |
| Data & Digital Solutions | Assistance with data organisation, dashboards, or digital tools | Project dependent | £40–£60 per hour |
| Website Hosting Setup | Domain setup, hosting configuration and deployment | 2–3 hours | £80–£150 |
Notes:
- Prices may vary depending on project complexity and client requirements.
- Discounts may be offered for long-term clients or combined services.
- Some services may be charged hourly or as fixed project packages.
Creating service packages will make your business plan look more professional and also helps customers understand what they are buying. You can still offer custom work, but packages give a clear starting point.
Website Service Packages
| Package | Description | Time Required | Price |
|---|---|---|---|
| Starter Website Package | Ideal for sole traders or small start-ups. Includes a simple website (3–5 pages), basic design, contact form, and mobile-friendly layout. | 1–2 weeks | £400 – £600 |
| Business Website Package | Professional website for established businesses. Includes 5–10 pages, customised design, image optimisation, basic SEO setup, and social media links. | 2–3 weeks | £800 – £1,200 |
| Premium Website Package | Advanced website with custom features, blog integration, SEO optimisation, analytics setup, and enhanced design. Suitable for growing businesses. | 3–4 weeks | £1,500 – £2,000 |
Additional Services
| Service | Description | Price |
|---|---|---|
| Website Maintenance | Updates, backups, and security checks | £30 – £100 per month |
| Website Updates / Edits | Content updates or fixes | £30 – £50 per hour |
| SEO Setup | Keyword optimisation and search engine improvements | £150 – £300 |
| Content Creation | Writing website or blog content | £50 – £150 |
| Photography | Photos for websites, blogs, or promotional material | £100 – £250 |
| Data & Digital Solutions | Data dashboards, automation, or digital tools | £40 – £60 per hour |
| Website Hosting Setup | Domain, hosting, and website deployment | £80 – £150 |
Notes
- Prices may vary depending on project complexity and client requirements.
- Discounts may be offered for long-term clients or multiple services.
- Some projects may be quoted individually after an initial consultation.
One thing that would strengthen your business plan even more is adding a “monthly recurring revenue model” (hosting, maintenance, support packages). Many web businesses rely on this for stable income.
31. Work out an average sale price and how do your prices compare with you competition.
Average Sale Price and Comparison with Competitors
Based on the proposed service packages, the average sale price for a typical website project is expected to be around £800–£1,000. This estimate is based on most clients requiring a standard business website, which falls within the mid-range service package. Smaller projects such as basic websites may cost around £400–£600, while more advanced websites with additional functionality may range from £1,200–£2,000.
Research into local web design agencies and freelancers shows that prices for similar services can vary significantly. Larger agencies often charge £1,500–£5,000 or more for a professional business website, particularly if the service includes branding, marketing, and ongoing support. Freelance developers typically charge between £500 and £2,000, depending on experience and project complexity.
My pricing strategy is designed to be competitive and affordable for small businesses and sole traders, while still reflecting the quality of the work provided. By offering flexible packages and transparent pricing, the business can appeal to customers who may find larger agencies too expensive but still want a professional website and reliable support.
Overall, the pricing structure positions the business within the lower to mid-range of the market, making services accessible to smaller clients while remaining competitive with other freelancers and small digital agencies.
32. Pricing can be worked out on an hourly rate or a set bundle/package within reason. Also consider consultation, first 30 mins – 1hour is free, meeting client face to face, get to know them. Any further meetings would be charged at a lower rate than the Design and Development stages.
Pricing Structure
Pricing for services will be structured using a combination of hourly rates and fixed project packages, depending on the type of work required. Website development projects will generally be offered as set packages to provide clarity for clients, while smaller tasks such as updates, maintenance, or consultancy may be charged on an hourly basis.
An initial consultation of up to 30–60 minutes will be offered free of charge, allowing the client and the business to discuss requirements, understand the project scope, and build a working relationship. This meeting may take place face-to-face or online, depending on the client’s preference and location.
If further meetings are required beyond the initial consultation, these will be charged at a reduced consultation rate, which will be lower than the technical design and development rates. This ensures that clients can continue discussions and planning without incurring the higher costs associated with technical work.
For technical services such as website design, development, and digital solutions, the work will generally be charged at a standard hourly rate of approximately £40–£60 per hour, or through agreed project packages depending on the size and complexity of the project. This pricing approach ensures flexibility for clients while maintaining transparency and fairness in how services are charged.