16. What typical target markets/customer types will you been aiming your products services at? (i.e. demographics – age group, culture, religion, can you think of any other associations with your target customers)
Target Markets / Customer Types
The primary target market will be small businesses, sole traders, and individuals who require support in developing or improving their online presence. Many small organisations need affordable and reliable assistance with websites, digital tools, and online content but may not have the technical expertise to manage these themselves.
The typical customer demographic will mainly include adults aged between 25 and 60, particularly those operating local businesses, independent services, start-ups, or personal projects. These customers are often looking to promote their services online, attract new clients, and improve their digital presence.
A key focus will be on customers located in the North East of England, where the business can offer a more personal and accessible service, including the option to meet clients face-to-face at their premises or a mutually agreed location.
The business will also aim to support entrepreneurs, hobbyists, bloggers, and content creators who want to develop websites or online platforms related to their interests or businesses. These customers value affordable services, clear communication, and practical digital solutions that help them establish or improve their online presence.
17. Do you currently have customers lined up to purchase your products/services? If so how many and give details of the value and whether it will lead to further work? If not explain why this has not been possible?
Customers / Initial Demand
At present, no formal contracts have been secured; however, this is due to the business currently being in the set-up and planning stage. The focus so far has been on developing the business plan, preparing services, and establishing an online presence that will be used to promote the business.
There has already been informal interest and discussions with potential clients within personal and professional networks, particularly small businesses and individuals who may require assistance with website development, digital tools, or online content. These early conversations indicate potential opportunities for future work once the business is fully established.
The business will actively seek clients through local networking, online promotion, personal contacts, and professional platforms. Website development and digital services often lead to ongoing relationships, including website maintenance, updates, additional features, and related digital support, which can generate repeat work and long-term client engagement.