Location: London
Website: https://ebiquity.com/
Ebiquity is a global media and marketing consultancy that helps organisations improve the effectiveness and transparency of their advertising and marketing investments. The company provides independent analysis and advice to brands, enabling them to better understand how their marketing budgets are spent and how their advertising campaigns perform across different media channels. Founded in 1997 and headquartered in London, Ebiquity works with many large international brands to help them maximise the value of their marketing strategies.
One of Ebiquity’s core services is media auditing, which involves analysing how companies purchase advertising space across television, digital platforms, print media, and other channels. Through detailed data analysis, the company evaluates whether advertising placements are cost-effective and whether clients are receiving fair value from media agencies and advertising networks. This independent oversight helps organisations improve transparency and accountability in their marketing spending.
In addition to media auditing, Ebiquity offers consultancy services focused on marketing effectiveness and data analytics. The company uses advanced analytical tools to measure the performance of marketing campaigns and determine which strategies generate the strongest results. By examining factors such as audience reach, brand engagement, and return on investment, Ebiquity helps businesses make more informed decisions about how to allocate their marketing budgets and optimise future campaigns.
Ebiquity also supports organisations in navigating the increasingly complex digital advertising environment. With the growth of online platforms, programmatic advertising, and social media marketing, companies often require specialist expertise to understand how digital campaigns are delivered and measured. Ebiquity provides guidance on digital media strategies, data management, and marketing technology to help brands operate effectively in a rapidly evolving media landscape.
Today, Ebiquity operates internationally with offices across Europe, North America, and Asia-Pacific, working with a wide range of global brands across industries such as retail, finance, telecommunications, and consumer goods. By combining data analysis, consultancy expertise, and independent oversight, the company plays an important role in helping organisations improve the transparency, efficiency, and performance of their global marketing activities.